1. Call and Text Your Members
The church is not a building. But, it’s not a video you watch online either. I believe the single greatest thing your church team can be spending your time on right now is calling and texting every single member of your church on a weekly basis and asking them how they are doing and how you can pray for them. Making a personal phone call or text message to your church members during this crisis will be 100x more meaningful than any online service you produce.
2. Send One Weekly Email
Send one weekly email (on Wednesday or Thursday) with a short personal note from either the pastor or short personal notes from key church leaders, list all church updates, community prayer requests and areas of need, and include links for submitting prayer requests, giving, online services, additional resources, and contact information. There’s a lot of emails flying around right now. It would be helpful for people to count on getting one email each week with a mix of encouragement, updates, and resources from your church. This is much better than no emails or a cluster of emails.
3. Send Snail Mail
Being cooped up at home is challenging. Your church can brighten your members days by sending thoughtful notes and cards. Get creative. Send everyone a Happy Easter card. Send birthday cards to everyone who has a birthday next month. Send everyone a church themed word search and offer a prize for the first person to mail it back completed. Send everyone an info sheet with your church website, phone number, email address, mailing address, how to give, and contact info for specific needs. If you thought snail mail was dead, read this article by Jacob Sanders, the Operations Director at Verve Church in Las Vegas.
4. Update Your Church Website
Statistics say that the majority of visits to your church website are people looking for contact information, service times, and important updates. Make sure this information is easily accessible on your church’s homepage and up to date.
5. Shorter Is Better
100 word email > 3000 word email.
5 minute sermon > 30 minute sermon.
Attention spans are short and numbers don’t lie. If you think people are reading your three page email, you’re wrong. Keep it short and sweet with the most important information in the first sentence. The majority of people who watch your church’s online streaming service will jump in and jump out in a few minutes. Shorter is definitely better.
6. Don’t Compete with Mega Churches
There’s no shortage of highly produced church resources online. Don’t try to compete. Just be YOU. The more personal and real your church communication and streaming services are, the greater impact you will have. You don’t need a million dollar studio to communicate with your members or host a worship service. You just need a phone and some thoughtfulness.
7. Be On Facebook and Keep It Real
Take advantage of where most people are right now…on Facebook. Update your church’s Facebook page and make sure it includes your website, phone number, address, and other important information. Engage your members on Facebook. Stream your service on Facebook instead of trying to do it yourself on your website (major glitches and expenses). Verve Church in Las Vegas is a great example of a church using Facebook in a creative way: https://www.facebook.com/vervevegas/