Make Church Emails Great Again!
I’ve seen so many bad church emails over the last few months that I’ve created this simple checklist you can download, print and follow to make sure every email your church sends is simple and effective.
People receive an avalanche of emails everyday, so it’s super important that emails from your church GREAT to break through the clutter. I’ve sent over 10 MILLION emails in my lifetime, and these are the simple things I’ve learned that make emails GREAT.
Click the Download Button to Download a Printable PDF Version of This Checklist
Church Email Checklist
❏ Only One Message
Your email should only have ONE message, not ten.
❏ Specific Subject
Your subject should always be as specific as possible. BAD = “This week’s updates”, GOOD = “VBS starts June 2”.
❏ First Line of Text is the Main Message
Don’t bury the main message. It should be the very first line of text in the email.
❏ No Extra Fluff
Don’t add extra fluff to your email. Shorter is better. There should only be ONE message per email. Adding anything extra, takes the focus off the main message of the email.
❏ 100% Obvious Clickable Links
If your email requires someone to click on a link for more information or to take action, clicking the link should be as obvious as possible. Don’t assume that people know to click a photo or a graphic. Using “Click Here” buttons is a good idea. Also, including the text of the url below the button is helpful. Double check to make sure the links are correct, and make sure the landing page you’re sending people to is updated.
❏ Does Your Email Pass the 2-Second Test?
Can someone understand your email in less than 2 seconds? An ideal email consists of a specific subject, most important line of text, an image or graphic, a link if needed, and additional text that supports the main message.